# Recotap Help Centre

## Docs

- [Account Scoring](https://helpcenter.recotap.com/advanced/account-scoring.md): Understand and tune the Recotap account scoring model.
- [Best Practices of Setting Decay In Account Scoring](https://helpcenter.recotap.com/advanced/decay-best-practices-account-scoring.md): Tune score decay windows to keep prioritization fresh and meaningful.
- [Journey Stages](https://helpcenter.recotap.com/advanced/journey-stages.md): Track account progression from awareness to customer stage.
- [Notification Settings](https://helpcenter.recotap.com/advanced/notification-settings.md): Configure Recotap alerts across in-app, email, and Slack.
- [1:1 or 1:Many ABM Campaign? Find Your Fit](https://helpcenter.recotap.com/onboarding/abm-campaign-fit.md): Choose the right ABM campaign model based on account volume and personalization depth.
- [Account Padding](https://helpcenter.recotap.com/onboarding/account-padding.md): Understand account padding usage for campaign eligibility requirements.
- [Activate Bombora Intent Topics](https://helpcenter.recotap.com/onboarding/activate-bombora-intent-topics.md): Use Bombora intent groups to identify and prioritize in-market accounts.
- [Ad Personalisation](https://helpcenter.recotap.com/onboarding/ad-personalisation.md): Personalize ad creatives and messaging for account-based campaigns.
- [Recotap Ad Specifications](https://helpcenter.recotap.com/onboarding/ad-specifications.md): Creative specification reference for display and video ads.
- [Campaign Reports: View & Optimize](https://helpcenter.recotap.com/onboarding/campaign-reports-view-optimize.md): Read campaign performance and iterate targeting, creatives, and budget.
- [Connect your CRM](https://helpcenter.recotap.com/onboarding/connect-crm.md): Integrate your CRM/MAP with Recotap to sync accounts and sales signals.
- [Connect G2 Profile](https://helpcenter.recotap.com/onboarding/connect-g2-profile.md): Integrate G2 with Recotap to bring in buyer intent signals.
- [Create Ads](https://helpcenter.recotap.com/onboarding/create-ads.md): Create, customize, activate, edit, and clone ads in Recotap.
- [Create Audience Segments](https://helpcenter.recotap.com/onboarding/create-audience-segments.md): Create static or dynamic account segments for precise ABM targeting.
- [Create Smart Pages](https://helpcenter.recotap.com/onboarding/create-smart-pages.md): Build personalized landing pages using account-level dynamic content.
- [Custom Ad Template Request](https://helpcenter.recotap.com/onboarding/custom-ad-template-request.md): Request custom ad templates tailored to your ABM campaign needs.
- [Dynamic Audience Segments](https://helpcenter.recotap.com/onboarding/dynamic-audience-segments.md): Use filter-driven segments that update automatically as account signals change.
- [HubSpot Integration](https://helpcenter.recotap.com/onboarding/hubspot-integration.md): Set up HubSpot integration to sync account data and drive Recotap segmentation.
- [Launch your 1st Campaign](https://helpcenter.recotap.com/onboarding/launch-first-campaign.md): Create, configure, review, and activate your first campaign in Recotap.
- [LinkedIn Integration](https://helpcenter.recotap.com/onboarding/linkedin-integration.md): Connect your LinkedIn ad account to Recotap for campaign delivery and reporting.
- [Pixel Verification Troubleshooting](https://helpcenter.recotap.com/onboarding/pixel-verification-troubleshooting.md): Fix common Recotap pixel installation and verification issues.
- [Salesforce Integration](https://helpcenter.recotap.com/onboarding/salesforce-integration.md): Set up Salesforce integration for account, deal, and activity sync into Recotap.
- [Set Your Ideal Customer Profile (ICP)](https://helpcenter.recotap.com/onboarding/set-ideal-customer-profile.md): Define ICPs in Recotap to prioritize high-fit ABM accounts.
- [Set Your Persona](https://helpcenter.recotap.com/onboarding/set-persona.md): Create buyer and influencer personas for campaign targeting.
- [Setup Website Intent](https://helpcenter.recotap.com/onboarding/setup-website-intent.md): Install the Recotap pixel and configure account identification and consent behavior.
- [Slack Integration](https://helpcenter.recotap.com/onboarding/slack-integration.md): Connect Slack to receive Recotap notifications in real time.
- [Sync your Lead Forms](https://helpcenter.recotap.com/onboarding/sync-lead-forms.md): Connect campaign lead forms so lead responses flow into your activation workflow.
- [Upload your Accounts](https://helpcenter.recotap.com/onboarding/upload-accounts.md): Add target accounts manually, by file upload, or via external system sync.
- [Know what is a Smart Page](https://helpcenter.recotap.com/onboarding/what-is-smart-page.md): Understand how Smart Pages personalize content at account level.