> ## Documentation Index
> Fetch the complete documentation index at: https://helpcenter.recotap.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Account Padding

> Understand account padding usage for campaign eligibility requirements.

## Account Padding (Experimental Feature)

> *Ensure your campaigns never miss delivery - even for smaller, high-intent accounts.*

## Overview

<Info>
  **Account Padding** is an **AI-based optional feature** in Recotap that helps your campaigns meet **LinkedIn’s minimum audience size requirement (300 members)** by temporarily adding **irrelevant/dummy AI-generated dummy accounts**.
</Info>

This ensures your **1:1 or 1:Many ABM campaigns** always go live and deliver impressions - even if your real target accounts are small, niche, or have limited LinkedIn reach.

It’s especially helpful for **1:1 campaigns** that use **Ad Personalisation** and **Smart Pages**, where each campaign runs for a single high-value account and audience limitations are more common.

## Why It’s Useful

LinkedIn mandates a minimum audience size of **300 members** for any campaign to deliver.

Smaller or highly specific B2B accounts, especially those with fewer employees or niche roles, often fail to meet this limit.

Instead of leaving those campaigns paused or incomplete, **Account Padding** provides a technical workaround to keep them live without manual list expansion.

### **Key Benefits**

* ✅ Ensures campaign launch and delivery even with small audiences.
* 🎯 Keeps **Ad Personalisation** and **Smart Page** experiences active for all high-intent accounts.
* 💡 Prevents wasted budget from paused or non-delivering campaigns.
* 🔄 Maintains consistency across all target accounts in the campaign.
* 📊 Keeps reporting clean - dummy accounts don’t appear in reports as they don’t generate engagement.

## **How It Works**

<Info>
  **Account Padding is optional** and must be **manually enabled** during campaign setup. It is **not auto-activated** by default.
</Info>

When turned on, Recotap supplements your audience with **irrelevant AI-generated dummy accounts** (not ICP or lookalike matches) to help your campaign reach the **300-member minimum threshold** required by LinkedIn.

This feature works for **both 1:1 and 1:Many ABM campaign types**, though it is **most commonly used in 1:1 campaigns**, where each target account runs as a standalone LinkedIn campaign.

### **Step-by-Step Workflow**

| Step                           | Action                                                                                                                                                                                    |
| ------------------------------ | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **1. Campaign Setup**          | During campaign creation, you’ll see a checkbox for **“Enable Account Padding.”** It’s unchecked by default and can be manually enabled.                                                  |
| **2. Audience Validation**     | Recotap checks if the target account(s) have at least 300 reachable members on LinkedIn — LinkedIn’s mandatory minimum for ad delivery.                                                   |
| **3. AI Padding (If Enabled)** | If the audience falls short, Recotap adds **irrelevant dummy accounts** purely to expand audience size — not to influence engagement or targeting.                                        |
| **4. Campaign Launch**         | Once the 300-member threshold is met, the campaign becomes eligible to launch and starts delivering impressions. Without padding, such campaigns would fail to go live.                   |
| **5. Impression Distribution** | **80–90% of impressions** are served to your **real target accounts**, while **10–20%** may go to dummy accounts for audience eligibility.                                                |
| **6. Reporting Transparency**  | Since dummy accounts rarely meet LinkedIn’s reporting criteria (≥3 impressions or 3 clicks), they **don’t appear in account-level reports** and have **no impact on engagement metrics**. |

## **Example: *Launching 1:1 Campaign with Ad Personalisation & Smart Pages***

### **Scenario**

You’re running a **1:1 ABM campaign** for a set of **high-intent but small accounts** - each campaign includes:

* **Personalised ads** (with the account’s name, logo, and tailored messaging).
* A **Smart Page** for each account, showing custom sections like “Welcome,” “Case Studies,” and “Blogs.”

After launch, several smaller accounts **fail to go live** because their LinkedIn audience is **below 300 members**.

### **Without Account Padding**

* Campaigns remain paused or fail to launch for smaller companies.
* Personalised ads and Smart Pages for a few/all accounts never go live.
* Budget gets stuck, and performance data remains incomplete.

### **With Account Padding Enabled**

* You **check “Enable Account Padding”** during campaign setup.
* Recotap adds **irrelevant dummy accounts** to help meet LinkedIn’s 300-member threshold.
* Campaigns launch successfully, allowing your **personalised ads** and **Smart Pages** to go live for all high-intent accounts.
* While **10–20%** of impressions serve dummy accounts, the remaining **80–90%** focus on your primary accounts.
* Dummy accounts don’t engage, don’t appear in reports, and don’t impact metrics.

### **Impact at a Glance**

| Area               | Without Padding           | With Padding               |
| ------------------ | ------------------------- | -------------------------- |
| Campaign Launch    | Fails for small accounts  | Always successful          |
| Ad Delivery        | Limited or paused         | Full, consistent delivery  |
| Smart Page Reach   | Gaps for smaller accounts | All accounts covered       |
| Reporting Accuracy | Incomplete                | Clean and accurate         |
| Engagement         | Only for large accounts   | Authentic (dummy excluded) |

## **Key Takeaways**

* **Account Padding ensures delivery**, not engagement.
* It’s **an optional safety net** for campaigns with limited audience reach.
* Works best for **1:1 campaigns** with Ad Personalisation and Smart Pages.
* Keeps **reporting clean**, **budgets utilized**, and **personalisation active,** even when LinkedIn audience rules create friction.