> ## Documentation Index
> Fetch the complete documentation index at: https://helpcenter.recotap.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Activate Bombora Intent Topics

> Use Bombora intent groups to identify and prioritize in-market accounts.

## Bombora Intent

<Info>
  The **Bombora Intent Topics** feature in Recotap allows you to track **intent signals** from accounts showing interest in specific topics relevant to their industry.

  This enables **better targeting, prioritization, and engagement** with high-intent accounts.
</Info>

## **Use Cases In Recotap:**

1. **Identify High-Intent Accounts** – Track businesses researching topics related to your industry and engage them at the right time.
2. **Enhance ICP Targeting** – Helps refine ICP scoring by **matching accounts showing interest in your category**.
3. **Create Audience Segments Using Intent Clusters** – You can create **multiple Intent clusters (or groups)** for different **industries, solutions, or regions** to segment your audience more effectively.
4. **Improve ABM Campaigns** – Ensures ads, emails, and outreach efforts focus on **accounts with real buying signals**.
5. **Optimize Ad Content & Alt Text** – Intent topics can be used to:
   * **Personalize ad messaging** based on trending industry interest.
   * **Enhance SEO & alt text** for landing pages, images, and blog content to align with high-search-volume terms.
6. **Sales & Marketing Alignment** – Helps prioritize outreach based on **real-time research activity**.
7. **Increase Conversion Rates** – Engaging high-intent accounts shortens the sales cycle and improves the likelihood of conversion.

> With Bombora integration, Recotap enables **intent-driven audience segmentation**, helping businesses engage **the right accounts at the right time** 🔥.

## **Set Up Bombora Intent Topics in Recotap**

Here’s the step-by-step process:

**1. Access Bombora Intent Topics**

* Navigate to **Settings > Workspace >** **ABM Settings > Bombora Intent**.

**2. Create a New Intent Group**

* Click on **"Create Intent Group"** (top-right corner).
* A pop-up appears asking for **Intent Group details**.

**3. Define Intent Group Name**

* Enter a **Group Name** (e.g., *SaaS Buying Signals*, *Enterprise Cloud Interest*).

**4. Choose Intent Topics**

* Select **"Find Topics by"**:
  * **Category** – Browse predefined categories relevant to your industry by picking a **Theme** and **Category** from the dropdown.
  * **Search** – Manually type and search for specific intent topics.

**5. Save & Activate**

* Click **"+ Create"** to save the intent group.
* Once created, Recotap will start **tracking intent signals from Bombora**.

**6. Create Multiple Intent Clusters for Audience Segments**

* Instead of using a single intent group, you can create **separate clusters** based on different criteria such as:
  * **Industry-Specific Clusters** (e.g., *Retail, SaaS, Manufacturing*).
  * **Product-Specific Clusters** (e.g., *ABM Platforms, CRM, Martech Solutions*).
  * **Region-Based Clusters** (e.g., *North America, Europe, APAC*).
* These clusters help in **creating audience segments** for targeted campaigns.

## Good Vs Bad Practices for Selecting Bombora Intent Topics

| **Good Practices**                                                                     | **Bad Practices**                                                                                   |
| -------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------- |
| ✅ **Map topics to your GTM strategy** — align with product, persona, and funnel stage. | ❌ Choosing topics without any alignment to marketing or sales objectives.                           |
| ✅ **Use alternate phrases** — search using full forms, synonyms, or related terms.     | ❌ Relying only on exact keyword matches (e.g., only “CRM”, not “Customer Relationship Management”). |
| ✅ **Build topic clusters** — group 3–5 related topics to reflect broader interest.     | ❌ Selecting only one topic and assuming it captures full buying intent.                             |
| ✅ **Use competitor names as topics** — to detect accounts evaluating alternatives.     | ❌ Avoiding competitor topics out of fear it signals “lost deals”.                                   |
| ✅ **Filter using Theme & Category** — navigate taxonomy by use case context.           | ❌ Randomly picking topics from the list without understanding their category or theme.              |
| ✅ **Validate with closed-won history** — check which topics trended before past wins.  | ❌ Adding topics that look relevant but have no proven correlation to conversions.                   |
| ✅ **Keep Refreshing Topics** with to find related or higher-performing topics.         | ❌ Sticking to a static list of topics and never revisiting or refreshing them.                      |
| ✅ **Think in buyer outcomes or problems** — not just product names.                    | ❌ Selecting topics that are too technical, niche, or broad with little buyer context.               |

## 🔍 What to Do When You Can't Find the Exact Bombora Intent Topic

<Info>
  If you're searching for a topic in Bombora and **don't see an exact match**, it doesn't always mean the intent data is unavailable—it just means the topic might exist under a **different phrasing, structure, or broader context**.
</Info>

Here’s how to go about it effectively:

### ✅ 1. **Search Using Alternate or Expanded Forms**

Bombora’s intent topics are **contextual**, not keyword-based. If you're searching for:

* **Abbreviations**: Try the **expanded version**

  e.g., “CRM” might be listed as “Customer Relationship Management”

* **Product-focused terms**: Try broader **category-based phrases**

  e.g., “HubSpot Sequences” → look for “Email Automation Platforms” or “Sales Engagement Software”

* **Feature terms**: Reframe around **use cases or outcomes**

  e.g., “Multi-touch Attribution” → check for “Marketing Attribution” or “Campaign Performance Analytics”

> 🔁 If unsure, browse the taxonomy by Theme and Category to locate close conceptual matches.

### ✅ 2. **Build Topic Clusters Around the Nearest Match**

When your desired topic doesn’t exist verbatim:

* Select **3–5 related topics** that, together, signal similar intent.
* This ensures broader coverage while keeping relevance high.

Example:

* Can't find “GPT Integration”? Use:
  * “AI Development Tools”
  * “Conversational AI”
  * “Natural Language Processing”
  * “Machine Learning Platforms”

### ✅ 3. **Why Adding Competitor Topics Helps**

Including **competitor names** (and their products) in your topic list is a **powerful buying signal** tactic.

* Accounts researching your competitor are **likely evaluating options**—including yours.
* It enables **mid-to-bottom funnel targeting**—ideal for sales alerts, retargeting, and late-stage nurture.
* It reveals **in-market demand** even if they're not directly engaging with your brand.

**Example Topics to Add:**

* “Salesloft” or “Outreach.io” → if you offer a sales engagement platform
* “Marketo” or “Pardot” → if you’re a marketing automation tool

> 🎯 Competitor interest ≠ lost deal. It’s often a window of opportunity to enter the consideration set.

### 🚫 Avoid These Mistakes

* Don’t force a match with **irrelevant topics** just because the label sounds close.
* Avoid **too generic terms** like “Software” or “Technology” — they bring in noise.
* Don’t skip context—**read topic descriptions** to ensure alignment with your buyer journey.

### Final Word:

> If you still can’t find a relevant match, you’re welcome to suggest new intent topics for registration through us. Please note that due to Bombora’s internal processes, the approval and addition of a new topic may take approximately **6 to 9 months**.