> ## Documentation Index
> Fetch the complete documentation index at: https://helpcenter.recotap.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Recotap Ad Specifications

> Creative specification reference for display and video ads.

## Recotap Ad Specifications

## **1. Display Ads (Single Image Sponsored Ad)**

**Ad Type:** Single Image Ad

**Objective:** Awareness, Website Visits, Conversions or Lead Generation.

**Specifications:**

* **Image Dimensions:**
  * Mandatory: 1080 x 1080 pixels (1:1 square aspect ratio)
  * Supported: 1080 x 1080, 1200 x 628, 600 x 900, 628 x 1200, 720 x 900 pixels
* **File Size:**
  * Maximum: 5 MB
* **File Type:**
  * Supported: JPG or PNG or GIF
* **Text Requirements:**
  * **Introductory Text:** Up to 150 characters (recommended for better visibility). The maximum limit is 600 characters.
  * **Headline:** Up to 70 characters (recommended); truncates if longer. The maximum limit is 200 characters.
  * **Description:** Up to 100 characters (optional; visible on desktop only). Only required if using LinkedIn Audience Network (LAN).
* **CTA Options:**

  Recotap supports predefined CTAs like:

  * Apply
  * Download
  * View Quote
  * Learn More
  * Sign Up
  * Subscribe
  * Register
  * Join
  * Attend
  * Request Demo
* **Additional Requirements:**
  * Ensure images are high-quality and free from excessive text (less than 20% of the image area).
  * Vertical images are only served to mobile users.
  * Follow LinkedIn's ad policies for content compliance.

## **2. Video Ads**

**Ad Type:** Sponsored Video Ad

**Objective:** Awareness, Website Visits, Conversions or Lead Generation.

**Specifications:**

* **Video Dimensions & Aspect Ratios:**
  * Landscape: 16:9 (1920 x 1080 pixels)
  * Square: 1:1 (1200 x 1200 pixels; mandatory)
  * Aspect ratio tolerance: 5%
* **File Size:**
  * Maximum: 200 MB
* **File Type:**
  * Supported: MP4
* **Video Length:**

  * Minimum: 3 seconds

  * Maximum: 30 minutes

  > Recommended length for optimal engagement: 15-30 seconds
* **Frame Rate:**
  * Maximum: 30 FPS
* **Video Sound Rate:** Less than 64 KHz
* **Text Requirements:**
  * **Introductory Text:** Up to 150 characters (recommended).
  * **Headline:** Up to 70 characters (recommended); truncates if longer.
* **CTA Options:**
  * Similar to single image ads: Learn More, Download, Sign Up, etc.
* **Additional Recommendations:**
  * Focus on engaging content within the first 5 seconds.
  * Include branding and a clear message.
  * Optimize for mobile viewing.