> ## Documentation Index
> Fetch the complete documentation index at: https://helpcenter.recotap.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Create Ads

> Create, customize, activate, edit, and clone ads in Recotap.

export const SupademoEmbed = ({src, title = "Watch interactive guide"}) => {
  const [show, setShow] = useState(false);
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          ▶ {title} — Click to load
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    width: "100%",
    height: "600px",
    border: "none",
    borderRadius: "8px",
    margin: "1.25rem 0"
  }} allowFullScreen />;
};

## Steps to Access Ads Dashboard

<Info>
  The **Ads Dashboard** helps you manage, filter, and monitor all ad assets within your ABM tool.
</Info>

Here’s a breakdown of the dashboard's key components and functionalities:

### Dashboard Overview

* **Draft & Active Ads**: This tab displays all ads that are currently in the *draft* or *active* state.
* **Archived Ads**: Ads that are no longer in use and have been archived.
* **All Ads**: This tab consolidates all ads across *active*, *draft*, and *archived* states.

### Main Features

1. **Filters**
   * You can filter ads based on:
     * **User**: Select the user who created or manages the ad.
     * **Created Date**: Set a date range for when ads were created.
     * **Status**: Filter ads by their state – *Draft*, *Active*, or *Archived*.
     * **Format**: Choose the ad format, such as *Static* or *Dynamic*.
     * **Ad Type**: Classify ads based on their purpose (e.g., display, video).

**Actions**:

* **Apply Filter**: View filtered ads based on selected criteria.
* **Reset**: Clear all filters.

2. **Ad List Table** This section lists all the ads in an organized table format with the following columns:

| Column     | Description                                                                                                      |
| ---------- | ---------------------------------------------------------------------------------------------------------------- |
| Ad         | The name of the ad. Can be edited or cloned using the respective options by clicking on the 3 dots against them. |
| Status     | The current state of the ad: Draft, Active, or Archived. You can change this.                                    |
| Channels   | Shows the platforms the ad is set to run on (e.g., LinkedIn)                                                     |
| Type       | Specifies if the ad is Static (fixed content) or Dynamic.                                                        |
| Campaigns  | Indicates the no. of campaigns linked to the ad.                                                                 |
| Created By | Displays the creator’s name & the date the ad was created.                                                       |

**Actions for Ads**:

* Use the drop-down in the *Status* column to change the ad's state:
  * **Active**: Ready to get attached to a campaign.
  * **Archive**: Move the ad to the archived list.

**Additional Actions**

* **Search**: Quickly search ads by name.
* **Export**: Export the ad data for reporting or further analysis.
* **Create New Ad**: Start creating a new ad with the “+ Create New Ad” button.

<img src="https://mintcdn.com/recotap-f4946591/2wGgyDUu_0mRBwUd/images/12-create-ads-Ads1.png?fit=max&auto=format&n=2wGgyDUu_0mRBwUd&q=85&s=9a006819947795026c8aec94b05abac0" alt="Ads1.png" width="1828" height="647" data-path="images/12-create-ads-Ads1.png" />

## Methods to Create Ads

You can follow these steps to create and configure your ad campaigns seamlessly.

## Step 1: Start Creating an Ad

1. **Access the Ads Dashboard**:
   * Navigate to the Ad Campaigns >> Ads section and click on the **"Create New Ad"** button at the top right.
2. **Fill in the Ad Details**:
   * **Ad Name**: Enter a descriptive name for the ad. (Required)
   * **Ad Format**: Choose between:
     * **Display**: For image-based ads.
     * **Video**: For video-based ads.
   * **Landing Page Type**: Select where your ad will redirect users:
     * **Smart Page**: Personalized Landing Page link which will be pre-configured within the platform.
     * **Other URL**: An external URL.
   * If selecting **Smart Page**, use the drop-down menu to select the desired page.
3. **Proceed**: Click **Next** to move to the configuration stage.

<img src="https://mintcdn.com/recotap-f4946591/2wGgyDUu_0mRBwUd/images/12-create-ads-Ads2.png?fit=max&auto=format&n=2wGgyDUu_0mRBwUd&q=85&s=bd7b39f8654e1e3561cae4f9cefcd93a" alt="Ads2.png" width="818" height="762" data-path="images/12-create-ads-Ads2.png" />

## Step 2: Configure Your Ad

### **Creative Options**:

1. **Upload Static Creatives**: Click the **Upload** button to add ad assets.

   > Follow this quick interactive guide on uploading Static Ads

<SupademoEmbed src="https://app.supademo.com/embed/cm5214l4e1xtrvlry4704kx1o" />

* Supported Formats: Images in dimensions like 1080x1080 (mandatory), 1200x628, 600x900, 628x1200 & 720x900. Video dimensions would be 1200x1200 (mandatory), 1920x1080
* Bulk upload options are available for display ads. Ensure the .zip file contains only the supported file types (PNG, JPG, GIF, JPEG).
* If a creative for a specific dimension already exists, uploading a new one will replace the existing file.

### **Build Using Template**: Use built-in templates to design your ad assets.

<Info>
  Follow this quick interactive guide on Creating Ads using Built in Templates:
</Info>

<SupademoEmbed src="https://app.supademo.com/embed/cm5qjzeox0hnd36cgpgyp7iiv" />

* Browse the available templates after choosing "Build Using Template". Each template is labeled, showing a preview to help you decide which one fits your campaign's tone and style.
* Select your preferred template and click "Next."
* Once the template is loaded, you'll enter the customization view.
* Adjust the **background image** by uploading or editing it as per your branding needs.
* Modify the **logo** to reflect your organization's branding by uploading your own.
* Edit any **graphic elements** included in the template to align with the campaign's theme. To use graphics, choose a template having graphic placement.
* Modify the pre-set texts in the template.
* Adjust **text color** using the color palette provided.
* Set your CTA text, such as "Learn More" or "Read More."
* Customize the **button background color** and **button text color** to match your brand guidelines or make the CTA visually appealing.
* The right panel shows a live **preview** of the ad as you make edits, ensuring you can see how the final design will appear.
* Navigate through different templates if needed using the navigation buttons.
* Once satisfied with the customization, click "Done."
* You’ll be redirected to the main ad configuration page, where you can save the ad as a draft or activate it for your campaign.
* You can click on “Manage Creatives” if you wish to re-customize the template.

1. **Add Ad Content**:
   1. **Headline**: Enter an engaging headline (200 characters max).
   2. **Introductory Text**: Add the main ad copy (600 characters max).
   3. **Description**: Provide additional information about the ad (optional, 300 characters max).
2. **Set Call to Action (CTA)**:
   1. Select a CTA from the available options (e.g., *Learn More*, *Sign Up*).
3. **Add Destination URL**:
   1. Enter the URL where users will be redirected upon clicking the ad.
   2. Optionally, append UTM parameters for campaign tracking.
4. **Preview Ad**:
   1. Use the **Ad Preview** section to see how your ad will look on desktop and mobile devices.

<img src="https://mintcdn.com/recotap-f4946591/2wGgyDUu_0mRBwUd/images/12-create-ads-Ads4.png?fit=max&auto=format&n=2wGgyDUu_0mRBwUd&q=85&s=cef7a99774614a599c2afde19928b1b6" alt="Ads4.png" width="1842" height="771" data-path="images/12-create-ads-Ads4.png" />

## Step 3: Save or Activate Ad

1. **Save Draft**: If the ad is incomplete, save it as a draft for later edits.
2. **Activate**: Click **Activate** if all are set.

## Steps to Edit and Clone Ads

## **Edit Ad**

1. **Access the Edit Option**:
   * Locate the ad you wish to edit in the Ads dashboard.
   * Click on the three-dot menu (⋮) beside the ad name.
   * Select **Edit** from the dropdown menu to update any of the fields.
   * Save Changes.

<img src="https://mintcdn.com/recotap-f4946591/2wGgyDUu_0mRBwUd/images/12-create-ads-Ads6.png?fit=max&auto=format&n=2wGgyDUu_0mRBwUd&q=85&s=dea9cb75dbdc4f5528ee5b8b0b9812fe" alt="Ads6.png" width="1412" height="382" data-path="images/12-create-ads-Ads6.png" />

## **Clone Ad**

1. **Access the Clone Option**:
   * Click the three-dot menu (⋮) beside the ad you want to replicate.
   * Select **Clone** from the dropdown menu.
2. **What Happens When You Clone**:
   * A new ad copy is created with identical settings, content, and creatives from the original ad.
   * The cloned ad appears in the dashboard as a **Draft**, allowing you to modify it before activation.
3. **Why Use Cloning**:
   * **For A/B Testing**: Create variations of an ad (e.g., change headlines or creatives) to test performance.
   * **For Similar Campaigns:** Duplicate ads for different target audiences or platforms without starting from scratch.