> ## Documentation Index
> Fetch the complete documentation index at: https://helpcenter.recotap.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Set Your Ideal Customer Profile (ICP)

> Define ICPs in Recotap to prioritize high-fit ABM accounts.

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## Ideal Customer Profile (ICP)

<Info>
  An **ICP (Ideal Customer Profile)** is a **detailed description** of the **perfect company** that would benefit from your product or service.
</Info>

Unlike buyer personas, which focus on individual decision-makers, ICPs define the **right businesses** to target.

**ICPs typically include:**

* **Firmographics**: Industry, company size, revenue, HQ location.
* **Technographics**: Tech stack and software usage.
* **Behavioral Data**: Purchase intent, engagement history.
* **Pain Points & Needs**: Problems the company faces that your solution can address.

## Why Defining an ICP is Crucial in ABM?

1. **Precise Audience Targeting** – Helps focus marketing and sales efforts on high-fit accounts.
2. **Better ROI on ABM Campaigns** – Reduces waste by targeting accounts **more likely to convert**.
3. **Improved Sales & Marketing Alignment** – Ensures both teams focus on the same set of high-value prospects.
4. **Personalized Engagement** – Enables better segmentation, content personalization, and outreach strategies.
5. **Scalability & Predictability** – Helps forecast **pipeline growth** and scale marketing initiatives effectively.
6. **ICP Fit Scoring for Prioritization** – By assigning an ICP fit % to accounts, teams **immediately know which accounts to focus on** for engagement.

## Steps to Create an ICP in Recotap

The **"Create ICP"** form is available under **Workspace** >> **ABM Settings** >> **Create ICP** button as shown in the screenshot, allows users to define an **Ideal Customer Profile (ICP)** by specifying firmographic, technographic, and priority-based attributes.

<Info>
  Watch a quick video guide with **step-by-step instructions** for creating an ICP.
</Info>

<SupademoEmbed src="https://app.supademo.com/embed/cmcszlg6h0px59st8zzo1jnlq" />

**Step 1: Enter ICP Name - This name helps categorize and differentiate ICPs.**

**Step 2: Set ICP Priority**

* Choose the **priority level**:
  * **Low** – Accounts that somewhat fit the ICP criteria.
  * **Medium** – Accounts that are a decent fit but not the top priority.
  * **High** – Accounts that are the best fit and should be prioritized.

<Info>
  **Tip:** High-priority ICPs should be based on historical conversion data, existing customer traits, and intent signals.
</Info>

**Step 3: Define Firmographics - Select Industry, Employee size, Revenue Range, HQ location**

**Step 4: Define Technographics (Optional)**

* **Search for Technologies** used by target accounts.
* Example:
  * **CRM Tools:** Salesforce, HubSpot
  * **Marketing Automation:** Marketo, Pardot
  * **Cloud Providers:** AWS, Azure, Google Cloud
* Helps in **account selection based on tech compatibility**.

**Step 5: Finalize and Create ICP**

* Click **+ Create** to save the ICP.
* The ICP will now be available for segmentation, intent analysis, and **ICP Fit % scoring**.

## Use Cases: ICP in Audience Segmentation

### 1. **ICP Fit Scoring to Prioritize High-Intent Accounts**

* When uploading a **list of accounts** or analyzing **intent signals**, Recotap automatically assigns an **ICP Fit % score** to each account.
* This score helps your team **instantly recognize which accounts should be prioritized** based on how closely they align with your ideal profile.
* ICP Fit can also be applied as a **filter** during audience segmentation to ensure your campaigns are focused on the most relevant accounts.

**Example:**

If two companies show intent for ABM platforms, but one has a **90% ICP Fit** and the other only **40%**, your sales team can confidently prioritize outreach to the **higher-fit account** for better outcomes.

### 2. **Creating and Prioritizing Multiple ICPs**

* You can define and manage **multiple ICPs** within Recotap—based on verticals, regions, or product lines.
* Each ICP can be assigned a **priority level** (High, Medium, or Low) depending on strategic importance.
* Named ICPs can be used to **organize segments, personalize messaging**, and align campaigns with different market goals.

> ✅ Pro Tip: When building dynamic audience segments, apply ICP-based filters to automatically include only accounts that meet specific fit thresholds or belong to a particular ICP category.