> ## Documentation Index
> Fetch the complete documentation index at: https://helpcenter.recotap.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Set Your Persona

> Create buyer and influencer personas for campaign targeting.

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## Persona

<Info>
  Persona is a user profile used to define the key attributes that defines the buyers & influencers of your product.
</Info>

They help define the key attributes of the individuals you're aiming to reach—ensuring your messaging aligns with their role in the buying journey.

## Types of Personas

* **Users & Influencers (Type: Influencer)**:
  * Represents individuals who influence buying decisions or engage with campaigns.
* **Decision Makers (Type: Buyer)**:
  * Represents individuals directly involved in making purchasing decisions.

## **Use Case in Recotap:**

* These personas can be directly linked to campaigns, eliminating the need to define targeting criteria from scratch each time.
* You can create and manage **multiple personas** based on your marketing strategy—tailored to different product lines, industries, or regions.

## Create a Persona

You can manage and create personas under the **ABM Settings → Persona** section.

Each persona can be expanded to view details, edited, or deleted as needed. The counters next to each section indicate the number of departments and seniority levels selected.

<Info>
  Watch a quick video guide to build a Persona in Recotap
</Info>

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