Ad Personalisation

Ad personalization in the B2B sector is no longer a “nice-to-have”—it’s a must-have, especially for Account-Based Marketing (ABM).

Here’s why:

Drives Engagement with Decision-Makers
Improves Conversion Rates
Builds Trust and Credibility
Maximizes ROI on Ad Spend
Speeds Up the Sales Cycle
Enables Hyper-Targeting Through Data
Differentiates Your Brand in a Competitive Market

Recotap can help scale your ad personalization efforts by minimizing the manual effort involved in generating your ad copies. You will be able to generate hundreds of creative variations automatically. Here are the steps to achieve it.

Ad Image Personalization:

Follow this quick interactive guide on ****Creating Ads using Built in Templates & Adding Personalisation to the Image:

In the ad creation interface, choose “Build using Template” (built-in templates) to add personalisation to an image text.
Browse the available templates after choosing “Build Using Template”. Each template is labeled, showing a preview to help you decide which one fits your campaign’s tone and style.
Select your preferred template and click “Next.”
Once the template is loaded, you’ll enter the customization view.
Adjust the background, logo, graphic elements aligning with your campaign theme.
While modifying the pre-set texts in the template, you will find a dynamic properties menu in each of the text fields, allowing you to choose from pre-defined Recotap Account Properties.
Choose an Account Property:

Available properties include:

Name: The name of the account.
Domain: The website domain of the account.
Industry: The account’s business industry.
Location: The geographic location of the account.
Revenue: The account’s estimated revenue.
Employee Size: The number of employees in the account.
Short Name: A concise version of the account name.
Custom Properties: Any custom fields that you have created for an account

Select the property relevant to your ad messaging.

Dynamic Content Integration:

Once a property is selected, it gets dynamically inserted into the ad image content using placeholders like {{company.name}}. For example: “Hi {{ company.name }}” will dynamically populate with the actual account name during the ad display.

Ad Content Personalization Options:

In the ad creation interface, locate fields like Headlines, Introductory Text, or Descriptions. A dynamic properties menu will appear at the right hand corner of each of the fields, allowing you to choose from pre-defined Recotap Account Properties.

Choose an Account Property as explained above that goes with your ad content.

Follow this quick interactive guide on Ad content personalization:

Preview Your Ad:

On the right, you’ll see a live preview of the personalized ad. This ensures the placeholders are accurately mapped and contextually appropriate.

Ad Status changing to Dynamic:

Once the personalized properties are added & saved, the ad will now change to dynamic.

This feature is essential for creating hyper-personalized ads in ABM, enabling targeted messaging that resonates with specific accounts, thereby improving engagement and conversion rates.