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Upload your Accounts to Recotap

The ‘Add Account’ feature empowers ABM teams to expand their target account list within the platform, offering multiple methods to suit diverse operational needs.

Accessibility:

  • The feature is accessible from the Target tab on the main account dashboard.
  • The prominently placed + Add Account button ensures quick and easy access for users.

Options for Adding Accounts:

  1. Manual Creation: Add high-priority accounts individually by entering account details.
  2. File Import: Upload accounts in bulk using .CSV or .XLSX files for efficient data management.
  3. Sync External Systems: Seamlessly integrate with CRM or external systems for dynamic account synchronization.
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Methods to Add Accounts

1. Manual Creation:

Access an interactive, step-by-step guide to manually create accounts:
  • Initiate: Click ‘+ Add Account’ from the Account Dashboard → choose ‘Create Manually’.
  • Required Fields:
    • Domain: Enter the official domain name.
    • Account Name: Add the full legal name.
  • Additional Details:
    • Short Name: Common or abbreviated version (used in personalized creatives).
    • Revenue: Select the revenue range.
    • HQ Location: Search and set headquarters.
    • Logo: Use ‘Upload Logo’ to add a visual identifier.
  • Custom Properties: Click ‘+ Add New’ to create additional fields.
    • Field Type: Choose (text, date, number).
    • Field Label: Name the property clearly.
  • Optional (Client-Specific) Fields: Lifecycle Stage • Close Date • Website URL • City • Phone Number
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2. File Import:

Access an interactive, step-by-step guide to file import:
  • Upload a file to bulk add or update accounts.
  • Click “Import from a File” to open the Import Accounts section.
  • Choose an import type: Create, Update, or Create & Update.
  • Supported formats: .csv, .xlsx, .xls.
  • Drag and drop or browse to upload, then map fields to Recotap properties.
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Steps for Mapping:

  • Identify Required Fields:
    • Map all mandatory fields (e.g., Account Name, Domain, Account ID) to proceed.
  • Review Columns:
    • Check uploaded column names and data preview to ensure accuracy.
  • Map Data:
    • Match each column to the right Recotap property from the dropdown.
    • ✅ Green = valid mapping ❌ Red = error.
  • Fix Errors:
    • Correct mismatched fields or re-upload after adjusting data.
  • Optional Fields:
    • Map non-mandatory or custom fields as needed or skip them.
Acc4.png Complete Import:
  • Proceed once mappings are done.
  • Optionally, add accounts to a new or existing segment.
  • Click ‘Clear’ to skip segment selection before finishing import.
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3. Sync from External Systems:

Access an interactive, step-by-step guide to sync accounts from your CRM account:

Steps to Sync Accounts

  1. Navigate to Sync Option:
    • Go to the Target tab and click Sync from External Systems.
  2. Review Existing Rules:
    • Check previously added sync rules and details via the dashboard.
  3. Create a New Sync Rule:
    • Click Create New Sync Rule.
    • Select the external system (e.g., HubSpot).
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  1. Configure the Rule:
    • Add a Rule Name (e.g., Top Sales Accounts).
    • Define a Source:
      • HubSpot List: Import predefined lists from HubSpot.
      • Filter by Properties: Dynamically filter accounts based on CRM attributes.
    • Specify the Destination:
      • New Segment: Create a new audience segment.
      • Existing Segment: Add accounts to an existing segment.
  2. Save and Activate:
    • Click Save to finalize the sync rule.
    • Data will sync automatically every 24 hours.
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Use Case:
By syncing CRM Lists or filtering by properties, you can:
  • Align account targeting strategies with CRM data.
  • Personalize campaigns for high-value accounts based on dynamic segments.
  • Scale ABM efforts with accurate and up-to-date account data.