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Optimize via Campaign Reports

The individual reporting section after a campaign launch can be accessed by clicking over the particular campaign.The Reports section provides a centralized view to understand how your campaigns are performing across multiple dimensions.
Watch a quick guide on how to optimize the campaign via Reports.
Here’s a breakdown of the tabs available:

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Campaigns Performance

  • Metrics Tracked: By default, Media cost, Impressions, Clicks are selected to give a graphical view that shows trends over time, enabling you to analyze the cost-effectiveness and engagement of your campaigns.
image.png Below metrics can be selected too to give a graphical view.
  • Conversions
  • Avg. CPM
  • Avg. CPC
  • Avg. CTR
  • Avg. CPV

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Audience Performance

Get a granular view of how your audience is interacting with your campaigns. You will find below segmentation under Audience Performance: Key filters:
  • Accounts: See impressions, clicks, and delivery status at the account level. You can choose to allow or block delivery for any account.
  • Titles: View engagement segmented by job titles.
  • Departments: See which departments are getting reached.
  • Seniority: Analyze delivery and interaction based on seniority levels.
  • Industry: Track performance by industry verticals.
  • Location: Monitor reach and engagement by geography.
  • Unmatched Accounts: Identify accounts that didn’t have a valid LinkedIn page or there is no match.
This section is useful for understanding where your ads are landing and with whom. image.png

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Ads Performance

  • Metrics Tracked:
    • Media cost spent per ad
    • Number of impressions and views
    • Click metrics
    • Video-specific metrics such as view rates and drop-off points (e.g. views at 25%, 50%, 100%)
  • Use Case: Performance details by each ad creative, providing insights into which creatives resonate best with the audience.
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Channel Performance

  • Metrics Tracked:
    • Media Cost spent per channel
    • Impressions/Views
    • Click Metrics
    • Video-specific metrics such as view rates and drop-off points (e.g. views at 25%, 50%, 100%)
  • Use Case: Compares performance across channels to identify which platform delivers the best ROI.
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Launch Insights

The Launch Insights page provides a detailed report on the status of accounts that are part of the campaign. This section helps troubleshoot delivery and setup issues.

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Tabs for Account Status

  1. Live Accounts: Accounts that have successfully gone live with Launch Time i.e. when the campaign was activated for that account
  2. Non-Targetable Accounts: These accounts within the campaign couldn’t be targeted, likely due to lesser reach.
  3. Add Missing Data: Shows accounts that are not targetable due to missing values required for personalization. For instance, if a dynamic variable like Industry is used and certain accounts lack this information, those accounts will be listed here.
  4. Enrichment in Progress: Accounts currently being enriched with missing data in terms of HQ and LinkedIn page.
  • Enables users to quickly find accounts by entering their domain or account name.
Reports_5.png

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Export Options

For all tabs, you can export data for offline analysis or reporting. This functionality ensures seamless data sharing and storage for team discussions and decision-making. By monitoring these metrics, you can assess the success of your campaigns and adjust strategies for better performance in the future.